I create thoughtful, editorial-driven experiences that connect brands with their audiences through compelling visual narratives.
"Design is not just what it looks like—it's the story it tells."
With over ten years of experience in creative direction and brand design, I've had the privilege of working with both emerging startups and established global brands to create identities that resonate.
My approach combines editorial sensibility with strategic thinking, ensuring every project not only looks beautiful but serves its intended purpose. From brand identities to digital experiences, I believe in design that tells a story.
Previously at Pentagram and Collins, I now run an independent practice based in New York, collaborating with clients who share my passion for thoughtful, impactful design.
When I'm not designing, you'll find me writing about the intersection of design and culture, or exploring the city's hidden architectural gems.
How print traditions are finding new life in digital experiences.
Why timeless design principles matter more than ever.
Navigating brand design in an increasingly digital world.
I'm always interested in new projects and collaborations. Whether you have a specific project in mind or just want to chat about design, I'd love to hear from you.